Quite recently, Disney have been criticized for the redesign of Princess Merida from the Pixar fairy tale fantasy 'Brave'.
Disney have created a 'glammed up' version of Merida for a new toy line.
The very tom-boy bow-slinging female has been given a whole new look in order to fit in alongside the other Disney princesses. She now looks slimmer, older and slightly sexualized in comparison to what she used to look like from last year's animation film.
In retaliation to this, a petition has been launched in order to transform Merida into her old self; this petition has reached 100,000 signatures in just over a week and has gained the support of Merida's creator Brenda Chapman - "I think it's atrocious what they have done to Merida," she wrote in an email to the Independent Journal. "When little girls say they like it because it's more sparkly, that's all fine and good but subconsciously they are soaking in the sexy 'come hither' look and the skinny aspect of the new version. It's horrible! Merida was created to break that mould - to give young girls a better, stronger role model, a more attainable role model, something of substance, not just a pretty face that waits around for romance".
Addressed to Disney's chairman Bob Iger, the petition reads "Merida was the princess that countless girls and their parents were waiting for – a strong, confident, self-rescuing princess ready to set off on her next adventure with her bow at the ready. She was a princess who looked like a real girl, complete with the 'imperfections' that all people have."
By making Merida skinnier, sexier and more mature in appearance, a message is sent to girls that the original, realistic version of Merida is inferior; for girls to have any form of value and to be recognized as a true 'princess' they must conform to a narrow definition of beauty.
Disney restored the original Merida artwork to the character's profile on their official princess website. A Disney spokesperson responded to the controversy in a statement to Yahoo! Shine saying: "Merida exemplifies what it means to be a Disney princess through being brave, passionate and confident and she remains the same strong determined Merida from the movie whose inner qualities have inspired mums and daughters around the world.
Disney restored the original Merida artwork to the character's profile on their official princess website. A Disney spokesperson responded to the controversy in a statement to Yahoo! Shine saying: "Merida exemplifies what it means to be a Disney princess through being brave, passionate and confident and she remains the same strong determined Merida from the movie whose inner qualities have inspired mums and daughters around the world.











































